The glamour game: The famous faces set to take over the F1 Sao Paulo GP

At the 2026 São Paulo Grand Prix, the paddock is set to become a playground for football superstars, music royalty, fashion icons and Brazil’s most influential social-media personalities. With Neymar, Maisa Silva and Luísa Sonza among the headline names, Interlagos is preparing for a weekend where celebrity spotting could become almost as exciting as the racing.

There is something irresistible about the São Paulo Grand Prix. Perhaps it is the electric atmosphere of Interlagos, perhaps the passion of the Brazilian fans, or simply the combination of fast cars, glamorous hospitality and a celebrity crowd that knows how to make an entrance.